About the Campaign

Values Create Value.

Purpose. It’s the foundation for what we believe and the bedrock beneath Darden’s historically ambitious fundraising campaign. 

Through Darden’s powerful learning experiences, new generations of leaders will be equipped to solve problems and seize opportunities. By combining innovative thinking and an immovable commitment to the Darden way — our culture, values, tight-knit community, and dedication to honor and purpose — we will help define modern business, just when it is needed most. 

Changes in business, society and graduate business education present Darden — and you — with an incredible opportunity: to show the world that Darden values create value, and that purpose drives progress. Together, we will elevate Darden’s incredible students, top-ranked faculty, amazing Grounds and world’s best education experience through the Powered by Purpose campaign.

Faculty, Thought Leadership and Curricular Innovation

Investment in our faculty ensures they remain purpose-driven guides for each generation of students.

Scholarships, Financial Aid and Student Experience

Scholarships spark a virtuous cycle; world-class experiences power tomorrow’s leaders.

Darden Grounds Master Plan, and Technology and Innovation

Revitalizing facilities is essential to ensure the Darden experience remains the world’s most lauded.

Darden Annual Fund

Darden Annual Fund

The Darden Annual Fund enables the School to remain innovative and invest in top strategic priorities. A strong annual fund provides the flexibility to support the Darden people, programs, ideas and initiatives necessary to pursue our mission to improve the world by developing responsible leaders through unparalleled transformational learning experiences.

Powered by Purpose Chair Jim Cooper (MBA ’84)
Why We Must Invest
Jim Cooper by Faculty Office Building
At the Helm

Meet the alumni and stalwart supporters of the Darden School who will play key leadership roles in the Powered by Purpose campaign.

Honor the Future

Honor the Future

UVA’s Honor the Future campaign underscores the notion of honor that permeates Grounds, defines new possibilities, shapes generations of purposeful pioneers and sets the stage for University-wide success. Darden has identified priorities that align with those of Honor the Future and that define the School’s own Powered by Purpose campaign.

FAQ
Powered by Purpose: What You Need to Know
Why does Darden need a campaign?

It’s a critical time for business and society — a time in which business leaders are called to solve some of the world’s most intractable problems. Changes in business, society and graduate business education present Darden — and you — with an incredible opportunity: to show the world that Darden values create value and that purpose drives progress. With your support, we will invest in the business leaders of tomorrow who will bring Darden values and purpose-driven leadership to organizations and individuals across the globe. Together, we will ensure that Darden redefines modern business and improves the world.

Is the Powered by Purpose campaign part of UVA’s Honor the Future campaign?

Yes. All gifts made to Darden during the Powered by Purpose campaign will count toward UVA’s Honor the Future campaign and its $5 billion goal. Along with other UVA schools and units, Darden will announce an ambitious fundraising goal in October 2019 that, when realized, will secure Darden’s position as the preeminent global business school that develops purpose-driven leaders who will improve the world.

What is the timeline for the Powered by Purpose campaign?

The campaign officially began on 1 July 2013, following the completion of the previous campaign for Darden, and will conclude on 30 June 2025. The public phase will launch October 2019, in conjunction with UVA’s Honor the Future campaign.

What gifts count toward the campaign?

All contributions made to Darden between 1 July 2013 and 30 June 2025. This includes support of the Darden Annual Fund; major gifts to Darden; and planned gifts, such as bequests or annuities. Whether you support the campaign at the $100, $10,000 or $1 million-plus level, every gift counts and every gift matters.

What are the goals of the campaign?

The Powered by Purpose campaign supports four critical priorities, which reflect the strategic priorities of the School:

  • Faculty, Thought Leadership and Curricular Innovation
  • Scholarships, Financial Aid and Student Experience
  • Darden Grounds Master Plan, Technology and Innovation
  • Darden Annual Fund
How can I participate?

Your participation matters. The Powered by Purpose campaign is about more than fundraising; it’s about the life of the School and the impact Darden is making on the world.

 

In addition to supporting the campaign via philanthropic gifts, you are invited to serve in volunteer roles, stay in-the-know on campaign progress and opportunities, and share your passion with classmates and sectionmates as we move the School forward.

 

To learn more about participating in Darden’s Powered by Purpose campaign, please contact the Office of Advancement at [email protected] or +1-434-297-6371.

Ways to Participate
Donate
Make a Gift

Whether establishing a named fund, leaving a legacy with a planned gift or making an immediate impact with a Darden Annual Fund donation, every gift makes a difference in the campaign.

Visit
Be Our Guest (or Host)

We host events across the globe. Attending an event or opening your home or office for the Darden community provides immeasurable support and outreach of the campaign and its priorities.

Volunteer
Serve as a Reunion Volunteer

While Darden reunions bring together classmates, faculty and friends on Grounds, they also elevate philanthropy to the School. Reunions and their key volunteers drive progress across Darden’s campaign priorities.

Connect
Stay Connected

The Darden community is defined by active alumni, faculty, parents, friends and students. Stay connected to the School by providing up-to-date mailing and contact information in the alumni directory.

Make a Gift

Whether establishing a named fund, leaving a legacy with a planned gift or making an immediate impact with a Darden Annual Fund donation, every gift makes a difference in the campaign.

Be Our Guest (or Host)

We host events across the globe. Attending an event or opening your home or office for the Darden community provides immeasurable support and outreach of the campaign and its priorities.

Serve as a Reunion Volunteer

While Darden reunions bring together classmates, faculty and friends on Grounds, they also elevate philanthropy to the School. Reunions and their key volunteers drive progress across Darden’s campaign priorities.

Stay Connected

The Darden community is defined by active alumni, faculty, parents, friends and students. Stay connected to the School by providing up-to-date mailing and contact information in the alumni directory.

What Purpose Will You Power?

Support the campaign and invest in Darden’s future and impact on the world. To make a gift today, visit our online giving form or contact the Office of Advancement.